SEO For Novices
Be forwarned! I don't have a quick way for you to get top rankings and mountains of qualified traffic to your website inside of ten minutes, like all of the other so called SEO Gurus who spam your email inbox claim. But then again, if you believe all of the hype that they regurgitate, you probably still believe in the Easter Bunny or that the earth is flat.
However, if you would like some honest information about how a sheer amateur created a successful website in well under one year, then hang in there. This article is about what has worked outrageously well at getting mountains of highly targeted traffic to an ecommerce website that I own.
A year ago I was a complete amateur at this, and I didn't know what SEO, reciprocal links or article marketing was. Today I am the owner of a outrageously successful ecommerce website.
Now, I don't claim to be a SEO expert or guru. But I can honestly tell you that in well under one year, I've been outrageously successful at getting huge amounts of qualified traffic to my website without paying for it. My ecommerce website also has a much higher conversion rate than many other websites on the web. In other words, my site is well in the "black" and making plenty of money.
Here is a little background on my experience: I've been in my own business for many years and I've had a lot of success at it. Since about 90% of all new businesses fail within three years, and many established businesses fail on a regular basis, I believe that over the years I've learned how to rapidly adapt as the marketplace changes.
I decided to mold my existing business into an Internet business in Feb.. So I installed a copy of Microsoft FrontPage and I started building a website. At the same time I started morphing my "product" for Internet consumption. In June, I was 59 and I retired from my professional practice in order to focus full time on marketing my "product" via my ecommerce site.
You might be wondering what my "product" is. My "product" is information. But I'm not going to reveal to you exactly what kind of information it is that I sell, and I'm not going to send you to my ecommerce site because I don't want my direct competitors to know how I took a brand new homemade PR0 site, and advanced it to a PR4 site by Thanks Giving - a six month time span.
More importantly, I don't want them to know what I did to get my homemade website to rank on the first page in the Google organic SERPS for a large number of very important keyword phrases, and on the first three pages of Yahoo, MSN, and Google organic SERPS for literally hundreds of different search terms. It has taken me way less than a year, while lots of my competition has been struggling at it for many years!
I'll be the first to admit that I wasted a lot of money and time on a lot of Internet marketing software and lots of worthless information from the "Internet Get Rich Quick Gurus." At the same time I've learned which Internet software applications are beneficial and worth the investment.
HOW I FOUND SUCCESS ON THE INTERNET - ARTICLE WRITING AND MARKETING
Many people have used link trading to promote their website. I myself have traded links with others in my industry. However, I believe that writing articles and getting them published on thousands of websites for free has had the most profound impact on my ecommerce site's search engine ranking and the amount of money that I've made. But beware: If you are not fully aware of the downside of article marketing, you can quickly drive yourself out of business.
WHAT ARE THE FACTORS THAT MAKE ARTICLE MARKETING SO EFFECTIVE?
It's simple: 1. The quickest way to rank well on the search engines is to have a lot of one-way links from other on-topic sites to your website.
2. When you write a good article and put it on another website, your "payment" for the use of that article is one or more links from that article back to your website. The more articles that you write, the more free one-way links pointing back to your website. The more one-way links from other on-topic sites, the better your site will rank in the organic SERPS.
3. If you are capable of writing a good article, then you will set yourself apart as an expert in your field. A well written article will validate you. And a well-written article is one of the best ways to get qualified traffic to your site. That is because people will read it, and if you've built their trust, they will click your link to see what you have to offer them.
NOW FOR THE MONKEY WRENCH - AVOIDING THE GOOGLE DUPLICATE CONTENT FILTER
If you want to be successful then you have to get your articles onto hundreds or even thousands of other sites. Google doesn't like content that has been duplicated on other sites. What that means is that even if you have an article on hundreds or thousands of other sites, the search engines can find the duplicate articles and only give you credit for the links in one, or maybe a few of the published articles.
So in reality, in order to get the most benefit from your articles and links you have got to create a different well-written article for each website that it is published on. But nobody has that kind of time or talent, right?
Well . . . . Thanks to modern computer programming, articles can be spun, spooled, or re-written automatically using software. And indeed, in 2006, article-spooling software began to emerge on the scene.
Unfortunately, most spooled articles are worthless because the articles that the software creates on full autopilot are usually totally laughable. The grammar and syntax is almost always all wrong. And anyone who reads them often think that they were published by a six year old. And because of latent symantic indexing, the Google algorithm can also pick out and ignore your articles as well.
But if you create a well-written article to start with, and then use the software correctly, the software can re-write the article into hundreds or even thousands of unique, high quality articles that you can feel proud of. And most importantly, they will be more than unique enough to avoid the duplicate content filters.
If you don't like writing articles, don't have the time, or you do not have the expertise, don't worry. You can purchase PLR (private label rights) articles and spin them! But you are always better off if you can write your own articles.
I've used desktop software that I paid about $200.00 for, to create spun articles, and it works great. As I write this page, I still do use this kind of software for creating articles that I submit to article directories. The upside of this is that each directory gets a unique version of the article, and this version won't get filtered out by the duplicate content filters. The down side is that as other webmasters take these articles from the article directories and publish them on their sites, most of these re-published articles will get filtered out. But they will still increase the traffic to your site as people read them and click your links.
Your articles almost always produce far more referrals if they are placed on your competitor's website! But it happens to be somewhere between very difficult and impossible to recruit other competitor webmasters to publish your articles. So that relegates you to submitting only to article directories.
HERE IS SOME GOOD NEWS!
There are some very inexpensive websites that allow you to use their article spooling software right on their websites, to create dozens, hundreds, or even thousands of unique articles. You can even try some of them out for free. It is amazingly easy to learn and to use their software. And the benefits of using these sites is almost too good to be believed. Let me tell you a little bit about these online services.
First off, the wonderful thing about these online services is that they can take your article, and they can spool an unlimited number of unique versions of it. Then they publish a different unique version of your article on hundreds of on-topic sites. These articles are unique enough that a duplicate content filter will not filter out these articles. So you will get the benefit of all of your back links for ranking purposes.
This is real power. We are talking about the ability to get your articles published on hundreds of your competitors and your peer's websites virtually overnight. To sweeten the pot, when your articles are published on another site, they won't publish that Webmaster's articles on your site. This will eliminate reciprocal linking and will net you hundreds, or even thousands of one-way links.
And unlike most article directories where your links are severely limited, these services allow you to put up to five keyword rich links in each of your articles. It's best to have each of those back links go to a different page on your site, not just to your home page.
You should make the links appropriate. So if your story is about baby furniture, and you are talking about cribs, you'll want to link to a page about baby cribs on your site. If you are talking about playpens, you'll want to link to a page that features playpens, etc.
Future plans on some of these article spooling networks are to publish your unique articles to thousands of on-topic blogs, and into hundreds of article directories automatically. And remember, every submission will be unique as far as the duplicate content filters are concerned.
Don't get carried away, because this is not a ten second "click one button" cure for the huge job of writing hundreds or even thousands of unique articles and submitting them to hundreds of directories and thousands of your competitor's sites. If you believe that something like that exists, then you probably still believe in the tooth fairy.
You still must put effort into creating well-written professional articles. And then you will have to put sufficient effort into looking up the synonym words and phrases that the software requires to spin your unique article. But believe me, you can not accomplish in a full month what these services can do in an hour.
As an example of what can be accomplished: I wrote 4 completely different articles on different kinds of information that I sell. After only 12 days on one of these services, my articles were on two-hundred-forty-two different peer site on-topic web pages.
You do the math! With five links in each article, one to my home page and 4 to different deep linked product pages on my website, that's nine-hundred-sixty-eight links in twelve days! And I began to see some of those links indexed by the major search engines within that same time period. Use your imagination about what will happen after a month, six months, or a year!
JUST HOW DIFFICULT IS IT TO SPIN ARTICLES USING THE ONLINE SERVICES?
It is so easy to use the software applications that it is a breeze. You will learn to use it within moments.
Some of these services will allow you to try out their software without charge. Many give a 30-day money back guarantee. So you get to try their service for a full month to see how much it will help your site to improve its traffic before you are committed to having to pay for the service. I highly recommend it and you will be thrilled that you gave it a test run!
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Albert Weiss is a novice at SEO. He is NOT one of the thousands of self-proclaimed Search Engine Optimization Gurus that inhabit the Internet. However, as a novice, he has built a very profitable ecommerce website in well under one year. His website is successfully competing with other top producing sites in his industry, many of which have been on the Internet for ten years or more!
Mr. Weiss has documented the steps that were taken to get tons of free traffic to his website to make it successful by relying on article marketing, as well as how using several other aspects of SEO can quickly make a website a big success. He created a Free SEO Website for everyone! So go to www.ArticleSpooling.com right away.
Albert Weiss is an amateur at SEO. He isn't a self-proclaimed Search Engine Optimization Guru. However, as an amateur, he has built a very profitable ecommerce site in well under a year. And his site is successfully competing with other top producing ecommerce sites in his industry, many of which have been on the Internet for ten years!
Published March 28th, 2007
Filed in Computer




