Various Articles

There are three things to remember when you market online. Have a market that is warm and is expanding and that wants and needs what you have. Second, you have to ensure that your product or the service you are offering will benefit them in some way and/or solve some problem they have. And most important, have a powerful marketing premise in a killer sales page that will close your sale.

Many don't realize that a great sales page will be the heart of your business so you must not neglect to put in the necessary effort to make one. Otherwise you will experience low or no sales. Here are some tips to get you started:

1. Learn from the masters- look at Sales pages written by master copywriters like Joe Vitale and other professional copywriters. Just look up the 1st ten websites that come up on Google when you type in copywriters and see how these sales pages are set up and written. Use their ideas and note how they plan the sales page, never copy and paste, as this will get you into a lot of trouble.

2. Use the three P's

a. Make it personal

b. Make it precise and streamlined

c. Make it persuasive

3. Fix your layout for your product or service. You can use many but your sales page should be in the following three parts. a. The first will be bringing to your reader's attention, the problem and emphasizing it

b. Secondly you will be presenting your product or service, and showing your reader how it will help them and resolve their problems with benefits etc.

c. Conclusion: This will include the call for action, and a guarantee etc.

4. Work on headlines 1st and then sub headlines, lastly fill in the details. Remember your headline is your salesman. The headline will attract your reader and make them sit up and take notice. Your sub headlines must also attract attention and draw your reader into the actual sales copy.

5. Make sure you have 'an iron clad' guarantee. This encourages your potential buyer to have trust in you and be more inclined to buy.

Take the time to study up a bit on writing good copy. Every pro knows that no sales page is ever set completely in stone, and that a change in a word or two can increase sales.

A necessary part of getting your sales copy to produce conversions (visitors to buyers) is split testing. Here are some steps to do this:

1. Make two different pages for the same service or product you are selling.

2. Make them slightly different

3. Track both of them carefully

4. Get traffic driven to both of the pages.

5. Monitor each page and see which one brings in the most sales.

6. Use the one with the highest sales conversion

Avoid mistakes:

1. Too much hype

2. Don't have a poor presentation.

3. Using features instead of benefits

These are just a few pointers to help you make a start. Remember to think as a buyer and not a seller. If your page cannot convince you to buy the product or service then it certainly will not convince your reader.