Various Articles

If you are anything like me then the idea of writing a set of emails is a job that is dreaded. Unfortunately it is one of those jobs that cannot be avoided if you want to extract the full potential from your hard won email list and use the auto-responder facility. Psychologists have proved that most sales the first visit to the product sales letter. The main task for the landing page is to record the email address of the visitor who has taken advantage of the bonus offering. It is the job of the auto-responder emails to go out and bring back the order.

How do you go about constructing these emails? You could simply write about the product, or fill the email some other 'interesting' topics. This type of email can be important when building trust with the members of the list, but unfortunately they don't make any sales.

If you want to succeed, you need to be able to write hypnotic messages that that will bring in the orders. This is easy to say but really difficult to do well. You could, of course, pay to have the copy written. Alternatively, you could take the money that the outsourcing costs and spend it on something else instead! Good sales copy is very expensive!

So how do you go about writing killer emails for your auto-responder, yourself?

Well there is a professional three email approach that works in almost every case. The approach is simple and the skill lies in understanding what the goal of each email is. It is important to understand the overall approach that the auto-responder emails must conform to.

Email 1. This first email is all about building a relationship . This is a soft sell email, one which states very clearly what the product features and benefits are. It will set the foundation and puts the product in context and tells why the reader will find the product invaluable.

Email 2. The second email is the most important of the three. There is an assumption that the reader already knows what the product is all about, having previously received the first email so this email is about removing any issues or problems that the reader may have about the product. The easiest way to achieve this is in the form of a question and answer session. You ask the question on behalf of the reader and then provide an answer that removes any doubts.

Email 3. The third and final email that secures the sale. From the previous two emails You have earned the reader's trust , built the product familiarity and removed any barriers that prevented the reader from buying. So now it is time to ask for a purchase. The best approach is to produce a list of killer bullet points about the product and then to provide a click-through to the product purchase.

If you want to get the most from your auto-responder emails it is essential to thoroughly know your product. Before you start any of the emails, use bullet points to draw attention to the main features. Examine the product carefully and identify what it does, then identify how this will help the purchaser. It is always the benefits that will sell the product. Remember that any purchaser has got to be able to see how buying the product will bring benefit to their lives.

The bigger the benefits, the more chance there is of a sale.

The ability to construct emails for your auto-responder is a good skill to learn as it will dramatically increase your eanings. As in all things, practice makes perfect and as long as you follow the basic principles you will be able to write successful and effective copy.

If you want some automated help, then there are packages available of pre-written emails aimed at specific Clickbank products. These sets of emails are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to maximise their impact. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the orders to roll in.