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How To Develop A Simple Mini Site

by Dan Farrell

Building a website is vitally important for the growth of your online home business. There are several varying models you might consider. There are niche content websites, resource websites, and mini websites, to just mention a few. We will be talking about the very elementary model, the Mini Site.

What is a mini site? It's a very simple 1-3 website made to promote your product or service. It will contain your sales letter and a couple of web pages for your affiliate program.

It's purpose: is simply and solely to get your visitors focused and eager to buy without the assistance of anything but your sales letter and affiliate program.

These sites are very simple to design and can be built from zip in a matter of hours. Here are the steps to do this:

1. Select a domain name: this will need to be relevant to your home business. The domain name should tell visitors so they ascertain exactly what your work at home business is all about. Use your central keyword for any domain name. Search engines like .com, .net, .biz and .info. Try to get .com, .net, .org and then .biz and .info in that order.

2. The sales headline should also use your main keyword or phrase if it's possible.

3. Put Meta Tags in, these will be just your title, description meta tags.

4. Select a template. You can either obtain a template this from your HTML editor, or obtain it yourself. You can do a google search for a free one.

5. Write or have written a persuasive sales letter. To make sure this type of website is efficacious you will have an elevated converting sales letter.

6. Develop an affiliate program for joint ventures and affiliates. Put a link in the webpages navigation box for visitors to enlist in your free affiliate program. Be sure you have very good, dependable tracking system.

7. Create a hover ad for your newsletter subscription box. You can at times get this from your autoresponder. A hover ad just slides and the reader. This most definitely won't take away your prospective customers attention of the sales letter but will enable them an option to join your free newsletter.

8. Get traffic to your mini site. There are three main ways to get traffic. Search engines, links and inviting joint venturers. You can do this with passive, direct and social marketing. This niche topic is another article. increase web traffic

How to use a mini site:

- Selling someone else's product: To make this type of minisite effective a well written sales letter is critically important. You might want to think about hiring a professional to write your sales page. You can bid a project at lots of programs.

- Pre selling an affiliate program: It is highly important not to try to sell an affiliate program but rather you will need to encourage your traffic to click through to your sponsor's site. Product reviews are excellent for this, or employ an informative promotional article.

- An easy lead generation webpage. These web sites can be used for direct marketing and pay-per-click campaigns, like Google Adwords. It will also assist as a good way of tracking click throughs and sales conversion. Either a sales letter or you might use an informative article will be good for these types of a mini site.

- You can also use them for precise niche market sites. They very likely will be based on a keyword or phrase that is high in web searches and low in competition. Many times I use a minimum or 500 searches per month and 2 million results. You can get much less competition with lower searches and one of the ways I use is with keyword research

Mini sites are quick to create and can be quite profitable. You should always stay focused on 1 particular topic when creating these sites. Do not upload too many at once as Google might penalize you. Leave a week in-between, so that Google doesn't ascertain you are trying to spam the search engine.

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Published July 11th, 2007

Filed in Business, Ecommerce

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