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As a small business, you are always looking for ways to set yourself apart from the larger players in your industry. The good news is that smaller businesses have the flexibility to do things their larger competitors could never accomplish. If you can play to your strengths, you stand to gain a loyal and growing customer base. Keep reading for some tips on how to maximize your potential as a small business.

1.Your customers are individuals. Treat them accordingly. Just like you, your customers are individuals. A small business has the advantage of treating its customers as more than one in a demographic abstraction. Learn your customers names and greet them. This will make them feel valued to your company; and of course, they are. Remember what your customers like. This will keep them coming back to you for that personal touch big companies just can't offer.

2.Follow up. Customers are allowed to drop the ball, but as the business person in question, you are not allowed to! If they said that they'd call but didn't, give them a ring if you have their number. Even sending a gentle e-mail reminder will be a great deal better than simply letting a deal fall away. Chances are, they are simply busy and forgot, but it is in your best interests to remind them that you and your services exist.

3.Discounts You don't need to get drastic with discounts and get to the point where you cut into your bottom line, yet you should figure out what is in demand among your customers and find a way to get it to them at a favorable price. The items you sell the most of are your best bets for this; you will likely make up the difference in volume, and your customers will appreciate and remember you for it. Consider keeping a preferred customer list for the purpose of discounts.

4.Admit your mistakes Simple, yet difficult for many to do, especially larger companies, when you make a mistake, admit it and apologize. If you fail to do this, you may well lose the trust of your customers.

5.Don't be afraid to answer the phone As a business owner, it creates confidence in your customers by being available to take their calls rather than pass it off to an employee. It shows them that they are valued enough to be put right through to the person in charge. If they have concerns, address them and do whatever possible to remedy the situation. This will create you great word of mouth recommendations and build customer loyalty.