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If you are running a small business and just getting started you may at this point have a great product backed by a good support network, but to put the real icing on the cake and distinguish yourself from the rest you need to provide excellent customer service. Otherwise you will have a very tough time setting yourself apart form others who have been in business longer. The fact is your best opportunity to compete involves customer service.

As a small business owner you need to get out front and meat with your customers. This will add a personal touch and put a face on your organization. Then your customers will feel that they are been treated as people and not just another number. This is your advantage because big business can not logistically do it that way. So familiarize yourself with your clients, throw out the words 'Company Policy' and provide your customers with the attention they need.

When considering your options for great customer service, keep in mind, the more the customer can associate you with your product the better your odds of them doing repeat business with you. In the event you send out products, try adding a little personal note, maybe even include a free gift relative to their purchase. There are so many little things you can do that will put a nice touch on everything.

You can also follow up with them to make sure they got everything they need. In the event there are any complaints, you need to address them immediately. When there is any level of dissatisfaction take time to consider the circumstances that lead to it. Whenever you can fix it, even if you're not directly at fault, fix it and make sure they understand that their satisfaction is of extreme importance to you. If you put the work in you can turn an unhappy customer into a happy one.

When you are considering how to get the best customer service that you can, never make promises that you can't keep. For instance, if a customer wants a definite time that his or her project will be done, give them the time that you know the project will be completed, not the timeframe in which you hope it will be completed. If you can get something done earlier, that's wonderful, but don't risk disappointing a customer by putting up a deadline that you don't think that you can hit.

Remember that as a small business that you can provide a level of support and customer care that a large company cannot match. You may have fewer clients, but make sure that the ones you have keep coming back for more!