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If you are in a situation where you are heading up a small company, you might be a little bit intimidated. How can you hope to provide the service that larger companies are able to? The answer is that you can do it easily! Good customer service is completely possible, and even more likely if you are a small company, and you'll find that simply by keeping a few basic things in mind, that you'll soon have an excellent reputation for being a company that takes good care of its customers.

The first thing that you need to remember is that you, whether you consider yourself a manager, an owner or a CEO, will be a lot closer to the customer than the people in similar positions for larger companies. Because you are in a decision making capacity and because you hear directly from the customer, you can, and should address their needs. Let them know that, yes, you are in a position with agency, and that yes, you can take care of their needs.

For instance, if your customers keep asking for something you do not currently offer, why not provide them with this product or service? They will appreciate that you listened to their concerns and did something about it - and otherwise, they'll go somewhere else for that product or service they've been asking for. Follow up: inform your customers about this new product or service once you are providing it.

If you are interested in providing amazing customer service, it's time to start taking serious notes. Whether you like doing this in a college-ruled notebook or you prefer doing it directly on your computer or even on a PDA, it's time to figure out how to remember your customers, both as people and as customers. What do they like? What did they order in the past, and how well did you do when you last spoke with them? Personalized service is one of the best things that a small business can offer to its customers, and you'll find that with a little bit of time spent recording information about them, you can give them service that is better and more complete than what they are used to.

Customer service comes down to one thing at its very core: paying attention to your customers. Customized, personal service is the thing you can offer that no large company ever could - take full advantage of this and it will do you well as a small business.