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Getting better search engine ranking doesn't have to be a mystery or even that difficult. Here are some simple steps you can take to get your pages and articles ranking higher and getting you more traffic.

Keyword Phrase Density - This is a measurement of how often your keyword appears on your page in comparison to the total number word count of the page. Currently most experts recommend a density count of 15% or less. This means that if your content is 400 words, your keyword should not be present more than 60 times. You can check your keyword phrase density for free at www.live-keyword-analysis.com.

Relevant Links - Your goal is not only to build up a quantity of links to your website, but that they be links from relevant sites topically.Search engines value sites with lots of relevant, incoming links, and also look at their relevancy and overall quality as well. If you are not conscientious about both, you could end up lowering your rank instead of raising it. Writing articles and submitting them to article directories and is one of the best ways to build relevant links.

Header HTML Tags - Rather than just bolding your headings, a more effective technique is to use HTML header tags (e.g., H3, H2, H1). When you use header tags, search engines place the highest importance on the H1 tag. Because of this you should only have one H1 tag per page. Use the H1 tag for your page title. Use H2 and H3 tags for your subheadings. It is OK to have multiple H2 and H3 tags on a page.

Fresh, Original Content - No doubt about it. Search engines and surfers love original content. Since search engines store pages visited, content which has been simply lifted from another site will be identified as stolen and will not increase your search rank. Although it might improve a bit due to being more content-heavy, it's not a risk worth taking when you could get far better results using self-written, original content. Quality, original content will always be valued.