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Portable displays are an excellent alternative to traditional creative displays, colorful banners and other common promotional items when wall or floor space is at a premium or nonexistent. Small business owners are always looking for ways to build sales, but space limitations often thwart their efforts. In this article, we will outline the merits of portable displays and provide information about how they may be used to drive store traffic and increase sales and profitability of your small business.

A large quantity of space in your store is taken up by conventional displays. Large displays use merchandise and bulky supporting objects to make the exhibit visually pleasing. Basically, a larger display means less space remaining in your store to apply to selling the products.

Two-dimensional displays don't take up much floor space, but can waste valuable walls space needed product or anything else. This can leave a "cluttered" look around your store since customers will find their eyes wandering from one display to another, leaving them unsure of what to look at, in an erratic fashion.

One attractive option that has been making waves of late is the use of portable banner stands. These useful displays consist of a base and top piece to hold your advertising banner in place. A simple tension bar holds your banner in its proper position

There are many advantages in using banner stands. They install easily, are portable, and are moderately priced. There are many different sizes available to meet your needs. Some models include a roll up feature where you can retract your banner into the base for protection.

Savvy business owners, the ones who are always looking for the new and best ways to do business, are finding that the use of portable displays can eliminate "dead" space in their stores and more efficiently use that space to create visual interest in products. For some reason, all stores have "dead" spots that can't be used for either merchandising or storage. These are the areas where you can strategically place portable displays to help educate and inform customers as well as spark their interest in special sales and promotions you are having.

A recent study by the Institute for Best Business Practices (IBBP) asked bookstores to use either a traditional wall banner, or a portable banner display to advertise for the children's book, "Mr. Orange Visits Europe." Stores using portable banner displays generated sales which were almost 23 percent higher than stores with traditional wall banners. By looking at the results, it seems that retractable bannerstands not only make good use of space within a store, but can also improve overall sales.