Various Articles


Effective Business Communication Begins With a Shared Vision

by Beth Banning and Neill Gibson

Do you wish you had the ability to inspire people into action--creating more successful and rewarding results? Would you like to know how to get people working towards the same goal in a way that everyone enjoys? Whether you already have good communication skills under your belt, you've taken business communication courses and are in the process of practicing what you've learned, or if you're just beginning to look into new business communication methods, this article will help you take your business communication to the next level by teaching you to create alignment with other people. What is alignment, and how can you create it? Read on to find out!

~Alignment - This is No Longer Solely for Tires ~

If you're like most people, it's likely that the only time you think about alignment is when you need to get your car tuned up. While that's not the "alignment" we're talking about here, it does operate on the same principle. In order for your car to function at its best, it's important that your tires are aligned - that they're all moving in the same direction. The same is true for any business relationship; they'll be at their best when both people are aligned and moving in the same direction toward a desired result.

Improving communication skills begin with alignment, not just learning new listening techniques. Effective business communication is best when people work together to create mutually decided on outcome and have satisfying interaction with co-workers and other departments.

Consider this: in life, each of us goes in our own direction toward the results that we want. But we are also connected to each other in fundamental ways, and these connections inevitably limit our freedom of action. When we are able to align our goals and share a single vision, those constraints transform into a supportive community and accomplishing our desired outcomes becomes much easier. Thus, we can then enjoy a greater degree of success in achieving goals and greater satisfaction with our lives in general.

~ Internal Alignment First ~

You have to identify and to be able to state why you are seeking your desired result before you can properly create alignment with other people. This requires you to examine the values that lead you to consider your desired outcome optimal. For example, let's say that you want everyone attending an office meeting to be there ten minutes before it is scheduled to start. The value behind this requirement may be that you value effectiveness highly or that you appreciate the consideration implied when people arrive before the scheduled time. When seeking alignment, keep in mind why you are looking for the outcome that you want.

~ Putting it to Work: Having an Alignment Conversation ~

Once you identify your own underlying values, it's time to discover the values that you share within a partnership or group. You start this discovery process by expressing the values you've identified as important to you in your work environment. Then you ask if those things are also important to the other person, or people, and if they would be willing to explore ways to create that kind of experience. This is the process of aligning your values--creating a shared vision. This shared vision might sound something like: having a more harmonious relationship or being more effective or increasing productivity. Once you define your shared vision, you're ready to effectively negotiate strategies to achieve your desired results.

Key points for the alignment conversation:

It's crucial to keep the alignment conversation as strategy free as possible once you start it. Within this initial stage, you should make an agreement with the other person and not try to iron out specific details with them at the same time. Once you're in agreement on a shared vision, you can then get down to the business of figuring out all the specificities. It's also a good idea if you and the other party agree to not dwell on past failures. Although bringing up the past can be useful in understanding missing values, it's not a reason to find fault in someone or be skeptical of an impending agreement.

Include in the conversation:

In order to negotiate strategies that are mutually agreeable, everyone agrees to let go of judgments and/or criticisms. All wins will be vague knowledge and honored. And all past negative experiences will be left in the past.

Once everyone in your organization agrees upon the desired outcome and shares a common goal you will find that everyone will be working together to achieve the desired results and those results will come quicker and more efficiently.

When you catch the vision of those around you and begin to work together in a spirit of unity and teamwork, your load will be lighter, your productivity higher, and everyone will reap the rewards.

Creating alignment is just one way we've found to actively create dynamic relationships and improve all your business communications. For more tips, suggestions and advice, sign up for our free thought-provoking and motivational Weekly Action Tips eMail series at: http://www.FocusedAttention.com/cmd.php?ad=317928. Each tip offers practical advice for creating the relationships that you really want. Or visit us at: http://www.FocusedAttention.com

Published December 6th, 2007

Filed in Business

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