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To get online car insurance quotes ten years ago, you would have to call an agent who would send a quote to you via email. This process was an advance on having the agent send you a pile of papers through the mail, but it still required at least a telephone conversation and often a personal appointment with the agent.

If a potential client wouldn't personally come in to the office for a meeting, most insurance agents, back then, wouldn't even consider giving them a quote. It used to be ridiculous to consider that agents wouldn't use their greatest strategy for obtaining customers.

It's not like that anymore. These days, the agents of the past have given way to automated web sales which concentrate on price rather than the agent-customer relationship. Young urbanites find the shift to the Internet particularly handy, as it is their preferred form of media. Older, less tech-savvy customers will gradually have to look online too as more and more companies focus on web sales and agents have less to offer in comparison.

Recent trends have shown an increase in people getting their car insurance quotes online. Everyone's life is getting more hectic as new activities are filling their limited time and more purchases are made without ever meeting a salesperson. At the same time, potential clients are more aware of the various insurance terms and options and now expect better self-service for their dollar.

This has all served to make formerly unknown car insurance firms into viable entities. Every customer online started looking for a free auto insurance quote with no strings attached, and true discount auto insurance - before the market leaders were prepared to offer them. By focusing on this change in customer appetites, small companies were able to become national players.

Keep in mind: Competition is in the consumer's best interest. Knowing that, it doesn't seem like a bad thing that these days every US insurance company seems to offer online car insurance quotes. This is because the huge market leaders have caught up.

The discount car insurance industry has been changed forever by technology. Ten years ago, before promises of free quotes and huge savings become the norm, it was far more difficult to get quotes and take the time to compare them properly. There are many new competitors in the car insurance business, all seeking to make their mark through lower prices and/or better service when you need them.